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The Merchants of Cool poster

How businesses market to American teenagers, and the effect they have together on popular culture.

The Merchants of Cool

7.5200155mG
DocumentaryHistoryMusic

A documentary on the marketing of pop culture to Teenagers.

Directed by Barak Goodman

CAST

The people behind the story

Douglas Rushkoff
Douglas RushkoffSelf
Christina Aguilera
Christina AguileraSelf
Greg Berlanti
Greg BerlantiSelf
Jessica Biel
Jessica BielSelf
Adam Carolla
Adam CarollaSelf
Fred Durst
Fred DurstSelf
Malcolm Gladwell
Malcolm GladwellSelf
Carson Daly
Carson DalySelf

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