Just Add Water: The Story of the Amazing Live Sea-Monkeys

The Story of the Amazing Live Sea-Monkeys is the colourful and surprising true story of a man named Harold von Braunhut; a man who could look at the humblest of creatures – the brine shrimp – and imagine an empire built upon it. Breezy, colourful short about a half-century of marketing directly to children, the force of nostalgia in pop culture, and an unlikely meeting of flimflam and hard science.

Directed by Penny Lane